Digital Content Producer and Channel Manager APPLY NOW

Kansas City, MO
Marketing
Fri, Sep 03, 2021
Full time

About AreYouGame:

AreYouGame.com is an eCommerce business dedicated to spreading learning to children and families through games, puzzles and STEAM products. The site supports all suppliers of games and puzzles as well as its own proprietary brand. It represents more than 100 different suppliers and carries more than 3500 different products.

About AreYouGame Studios:

YouTube is the company’s primary marketing vehicle (in addition to social media) and it aims to be the definitive source of information about the game and puzzle industry. Current content includes interviews, instructional videos and tutorials, behind the scenes of the toy industry and even a few game shows.

Job Description:

The AreYouGame Studios Producer and Channel Manager will be responsible for building the content strategy and programming for AreYouGame Studios and executing a revenue-based business plan. The role is a hybrid of building out content, marketing the channel, and managing vendor partnerships and strategic business development opportunities. This position is an individual contributor role and requires a creative and proactive individual who has great execution strategy and experience working at all levels of content production and marketing to get the job done.

Key Job Responsibilities:

Programming and Content

  • Execute against an approved content schedule by writing episode scripts, and producing and managing the video creation process
  • Manage the AreYouGame Studios YouTube Channel and optimize content for high performance, including writing SEO-driven titles and descriptions, assembling YouTube playlists, and handling all appropriate tagging and linking
  • Identify and recommend apps for content and graphic asset creation to supplement overall content creation
  • Identify and document best performing / effective social content and use data to optimize content on an ongoing basis
  • The AreYouGame Studios Producer should be comfortable in front of the camera as needed

Marketing, Channel Growth and Optimization

  • Analyze channel analytics and recommend programs to increase channel reach
  • Create and execute against a plan to increase subscribers to meet channel goals
  • Assist in writing and executing against a plan to generate engaging partner content and create a program schedule for the channel
  • Recommend and execute against annual plans to generate revenue for the channel
  • Collaborate with the Senior Digital Marketing Manager to create content that aligns with AreYouGame’s overall marketing strategy

Business Development and Vendor Partnerships

  • Forge and develop relationships with AreYouGame vendors and create new partnership programs and initiatives through AreYouGame Studios
  • Facilitate brand deals and sponsored content
  • Recommend and execute against annual plans to onboard additional vendors in partnership programs
  • Recommend and execute against plans to expand monetization opportunities for AreYouGame Studios
  • Assist in planning and promoting offline awareness and reach building opportunities, including but not limited to pop ups, livestream events, tradeshow attendance and broadcasting, etc.

Skills and Qualifications:

  • Excellent verbal and written communication skills
  • Strong ability to analyze and present data in a way that is concise, insightful, and actionable
  • Strong organizational skills with the ability to multitask and prioritize appropriately
  • Ability to think critically about a problem, research possible solutions and troubleshoot as needed
  • Ability to curate content to tell a cohesive visual story
  • Experience presenting plans and recommendations to key and senior level executives
  • Interest in the toy and games industry
  • Experience with livestream events and programming, broadcasting, and tradeshows a plus

Minimum Requirements:

  • Bachelor’s Degree in business, communications, graphic design or relevant field from an accredited university
  • 2 or more years of video editing / video media production experience
  • 5 or more years of social media marketing experience
  • Experience in YouTube platform management and optimization
  • Experience in graphic design, editing and photography and film
  • Previous experience in sales, business development or growth marketing role(s)
  • Previous experience in the toy and game industry desirable but not required
  • Knowledge of editing software systems like Final Cut Pro, iMovie or Adobe Creative Suite
  • Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
  • Ability to travel as needed
2021-09-03|||Kansas City, MO|||Marketing||||||y489lYnnptp~WRpQ|||FULL_TIME|||USD|||HOUR|||single||||||||||||false

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